Dante Dominick

Creative Direction | Copy | UX

Austin, TX

Message meet idea meet creative meet results.
Somehow marketing became about specialty niches and boutique shops. Dandy and all; but the big picture can get lost.

No creative is worth squat without message and results holding trump cards. After all, prizewinning specialists can make even a wrong idea look great. (But why won't those pesky customers respond?)

Think of ideas & execution as the dance, and message as the band. I play a mean fiddle and dance one hell of a jig.

Web

  • Role: Creative direction, copywriting. License to banks/CUs nationwide. Also CD on video. https://secretmvlanding.fipreview.com
  • Role: Copywriting. Nationwide financial literacy game/world for kids. (Did not work on game.) https://demo.moneyisland.com/
  • My role: Copywriting. Maintain site post-launch, copy and images. http://articulturedesigns.com/
  • My role: Information architecture, copywriting. Some copy changes since launch. https://www.pioneercu.org/
  • My role: copywriting. Nation's #1 Murphy Bed retailer as well as custom organization solutions. Some copy changes since launch.

Video / Radio

  • My role: copywriting, lyrics, arrangement, selected musicians, directed recording.
  • My role: creative direction, copywriting.
  • My role: concept, copywriting. Freelancing for Whole Foods for 3 years was a lot of fun. Wish it lead to more free food!
  • My role: concept, copywriting, studio direction, production. Did a campaign of these "episodes." Had a blast recording them.
  • My role: copywriting. The thing about this spot is it was conceived, written, produced in 48 hours and helped win the account.
  • My role: concept, copywriting, production (selecting talent, directing recording).

Print

  • My role: creative direction, copywriting. Campaign introducing new product. Licensed to institutions nationwide.
  • My role: creative direction, copywriting. Individual banks/credit unions swap out their own logo.
  • My role: copywriting. Direct mail delivered to strong list of small business owners.
  • My role: copywriting. Second of 4 in this campaign. Copy on right was on back side with address info.
  • My role: copywriting. Series of tourism ads. Goal was to reflect rich history and culture with great family and outdoor fun.
  • My role: copywriting. Researched and interviewed a number of Whole Foods executives for this in-store collateral.
  • My role: copywriting. Client wanted ad with owner and empty interior shots. Advised this approach instead.
  • My roll: copywriting. Regional work for Sprint, following national campaign lead. This was for national trucker's convention.
  • My role: copywriting. B2B trade show banner (4'x9') introducing new product. This became their tagline.
  • My role: copywriting. B2B trade show info sheet. Stored company with niche market was branching out with new products.
  • My roll: copywriting. This targeted campaign addressed business owners' concerns in wake of economic collapse.
  • My roll: copywriting. This targeted campaign addressed business owners' concerns in wake of economic collapse.

Editorial

  • I was editor-in-chief of Austin Music Magazine for a couple years. We broke the story of Toni Price leaving Austin.
  • 5:00 radio documentary (2008) on Scott H. Biram. I interviewed all parties, wrote, recorded, and mixed the audio.
  • The crowning achievement of my career. A story I wrote on Clarence "Gatemouth" Brown was used as liner notes of his CD.
  • Feature article on program for dyslexic children. Of all my features, this received the most positive feedback and "thank yous."
  • Feature article on Dustin Welch. One of the rare times I was totally satisfied with my writing.